Massanutten Eyes $60M In Timeshares

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August 01, 2018
By NOLAN STOUT
Daily News-Record  8-1-18
 
HARRISONBURG — The parent company of Massanutten Resort is planning a more than $60 million project to build 135 timeshare units on undeveloped land on the southeast side of the mountain.
Great Eastern Springston LLC wants to rezone a 95-acre portion of 318 acres of woodland from agriculture to planned resort for The Springston Project.
It is a “luxury project” similar to the Regal Vistas condo complex, according to a presentation given to the Massanutten Property Owners Association last month.
The property is off Massanutten Drive past the Massanutten water park.
The main entrance will be roughly a mile from the Massanutten Property Owners Association office. Stony Run will pass through the center of the development with houses on each side.
Trees will remain throughout the property behind nearly every house. The homes will be single-story duplexes and may be constructed with vinyl siding.
The resort plans to start clearing the ground in the fall and begin construction in the spring. Units should be available by 2020.
Mike Shiflet, Great Eastern’s corporate plant director, said it could take seven to 10 years to build all units at a “smooth, steady pace.”
The development will have lights mounted on short posts to reduce light pollution. The proposal also includes a pool.
Great Eastern Resort Corp., Massanutten’s parent company, tried to develop the property in 2002, but withdrew a rezoning request to the Rockingham County Board of Supervisors after public outcry.
The original request was part of a changes to the resort’s master plan that included 817 fewer single-family dwellings, 150 fewer multifamily dwellings, a net increase of 410 timeshare units and an increase of 10 hotel rooms. The company scaled down the plans and received approval that didn’t include the Springston property.
Some of the concerns at the time centered on the view from U.S. 33, traffic on Massanutten Drive and flooding.
With the new proposal, the company attempted to address those issues ahead of time with its presentation to property owners association. The presentation says the development won’t be visible from U.S. 33 because the property is hidden behind a tree line. The presentation says construction will occur in lower areas, and most of the tree canopy will be preserved to protect views from surrounding areas.
The proposal doesn’t include additional turn lanes on Massanutten Drive at the property. The Rockingham County Planning Commission will hold a public hearing on the request during its meeting at 6:30 p.m. on Aug. 7 in the County Administration Center, 20 E. Gay St., Harrisonburg.